Luvvie's Labours are Far From Lost on Weinstein

Daily Telegraph, September 11 1999
by Nigel Reynolds
*thanks to Berni Williams

Star Wars and Eyes Wide Shut included, you wouldn't feel safe putting your pennies on anything for the 1999 Oscars at the moment.

This is going to be good news for William Shakespeare who gave Hollywood more than a run for its money, vicariously, with Shakespeare in Love last year.

The word on Kenneth Branagh's Love's Labours Lost, his most extraordinary Shakespeare film, is so hot that, with some deft footwork, the canny old American distributor Miramax is going to rush it out in the States in December to meet the closing date for the Oscars.

This is no ordinary version of the romantic comedy. Branagh, who stars and directs, has turned it into a riotous musical, with Busby Berkeley-inspired spectaculars and a host of 1930s and 1940s tunes.

At one point, Branagh, tap-dancing in top hat, tie and tails, glides down the steps of a fictional Oxbridge college singing Fred Astaire's Dancing Cheek to Cheek.

The official American release isn't planned until well into the New Year. But Miramax's Harvey Weinstein has become so convinced that he's got another winner that he's just decided to leak it into a handful of cinemas in New York and LA.

Weinstein doesn't tend to misread the Oscars. Last year, he spent pounds 10 million on an eleventh-hour advertising campaign for Gwyneth Paltrow and Shakespeare in Love. This offended even Hollywood sensibilities but it paid off handsomely.

Branagh has had to sit by for 10 years and watch ex-wife Emma Thompson become the darling of the academy. But he may have had a weather eye on a statuette this time.

Beside a host of Brits, including Natascha McElhone, Geraldine McEwen, Tim Spall and Richard Briers, he's packed the film with big American interest, notably Alicia Silverstone, who complained during shooting at Shepperton that the dance routines meant she had to use muscles she didn't know she had. Also, two young blades, Adrian Lester (Primary Colors), Matthew Lillard (Scream) and Alessandro Nivola, who is currently doing a stage version of As You Like It opposite Gwyneth Paltrow.

Branagh has somehow managed to weave into Shakespeare a whole host of Irving Berlin, Cole Porter, George Gershwin and Jerome Kern classics. And to ensure the film can spend lavishly on the sets, most of the cast agreed to work for deferred act-now-pay-later salaries - a fair old risk for someone like Silverstone, who normally picks up $5 million on pay day.

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